The approach
Most advisors see one corner of the commercial picture. After 30 years across finance, sales, marketing, senior leadership and running my own businesses, I see all of it, strategy, revenue, team, structure, culture and how they all connect.
The questions I hear
The answer is rarely another campaign or another hire. It's a considered, focused, measurable plan that maximises the lifetime value of your customers and brings new ones to your door, year after year.
What do I get in return for the budget we spend?
Is the advice we receive sound, are we doing the right things?
Are our suppliers actually doing a good job?
Are sales and marketing truly operating as one team?
Is my team experienced enough to make commercial calls?
Where, honestly, is the next 20% of growth going to come from?
The method
I've developed my own planning methodology, the Winning Game Plan. It aligns strategy, sales, marketing, operations, people and culture on a single, living page. No drawer-filling documents. No 40-slide decks. A plan every part of the business can work from and be held accountable to.
See all the ways we work →The List Conversation
We start with a proper conversation about the niggles you carry around. No obligation, no pitch. You leave with something useful.
Joining the Dots
An honest examination of the 11 core areas of your business. The real causes, not the symptoms, and what to address, in what order.
The Winning Game Plan
A single, clear, actionable page. Strategy, sales, marketing, operations, people and culture. A living plan the whole business runs from.
Execute together
As a thinking partner, fractional advisor, or hands-on alongside the team. The conversations matter. The actions matter more.
Is this you?
The Founder at the Ceiling
Running a business between £2m and £15m. Built it yourself, know it inside out, and yet something isn't right. Maybe growth has stalled. Maybe the team isn't where it should be. Maybe the business just isn't the well-oiled machine it could be.
You don't need another solution. You need a proper diagnosis from someone who's seen enough businesses to tell the presenting issue from the real one.
The Leader Ready to Scale
£10m to £50m+. The leadership team is in place but you lack a trusted strategic voice from outside. You're not in crisis, but you know the things that need sharpening now will become headaches later.
International expansion. New markets. Restructuring. Building the leadership layer beneath you. You want a long-term relationship with someone in your corner, not a series of disconnected interventions.
